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Vitable
Quarterly integrated out-of-home and radio bursts and sharper negotiation to drive demand and maximise advertising efficiency.
“
Smash Brand Group’s expertise in media planning, buying, and commitment to performance monitoring is invaluable. Their strong media relationships and knowledge consistently secure us deals that maximise our advertising investment, providing a level of value and efficiency we couldn't achieve independently.
Larah Loutati, Co-founder & CEO
The Challenge
Vitable needed to break through a crowded market, compete with bigger brands, and drive new customer acquisition - all while operating with a small team and limited negotiation leverage.
Our Approach
We streamlined Vitable’s messaging for clarity and cut-through, and prioritised high-impact channels to maximise reach and efficiency. Our team worked closely with Vitable to ensure every dollar was working harder.
What We Did
Negotiated and executed quarterly bursts across outdoor and radio, building demand and brand awareness. Provided day-to-day monitoring and structured, jargon-free reporting, so the Vitable team could make fast, confident decisions.
The Results
Sharper media buys, improved efficiency, and faster campaign optimisation. Vitable saw better buying outcomes, less internal complexity, and more time to focus on growth.
Value Delivered
Maximised media investment through trusted relationships and proactive management - delivering measurable growth and freeing up the Vitable team to scale.
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