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MOTORCYCLING AUSTRALIA
Targeted campaigns and seamless partnership to maximise event impact and ticket sales.
“
With their deep understanding of motorsport, they have become a seamless extension of our championship marketing team. I cannot recommend Smash Brand Group highly enough to any sporting organisation looking to maximise impact and efficiency.
Josh Gay, Marketing Manager
The Challenge
Motorcycling Australia needed to drive ticket sales and visibility for its premier events—ASBK and ProMX—on lean budgets and with minimal internal resources.
Our Approach
We prioritised precision over scale, using local radio and targeted digital channels to reach high-value audiences at the right time. Our team handled campaign planning and execution end-to-end.
What We Did
Planned and executed local radio per event, layered with targeted digital activity for maximum impact. Provided clear, timely reporting and proof of performance for stakeholders.
The Results
Faster campaign launches, easier briefing, and record ticket sales across multiple events. Stakeholders had full visibility and confidence in campaign outcomes.
Value Delivered
Maximised ROI on every dollar spent, freed up the internal team for broader growth initiatives, and delivered measurable impact across Australia’s top motorsport events.
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