.svg){kind=logo}
McGrath
Centralised planning, buying and reporting to bring consistency and visibility across offices.
“
Oversight by Smash ensures strong negotiation and added value for our local offices - less admin, more results.
Larissa Mihnyak, Senior Marketing Manager
The Challenge
McGrath’s local offices faced fragmented media activity, inconsistent results, and limited negotiating power - leading to higher costs, and unnecessary admin load.
Our Approach
We centralised the media buying engine but kept execution flexible for local markets, maintaining strong rate positions, and consistent results.
What We Did
Planned and bought media across outdoor, radio, TV, print, and digital - negotiating standardised costings, and value-adds for each local office.
The Results
Reduced admin, standardised processes, and clear, consistent reporting. Local offices received bonus value, and improved placements in both metro, and regional markets.
Value Delivered
Stronger negotiating power, less admin, and maximised media value - delivering better results for every McGrath office.
Want a media partner who’s invested in your success?
Share your markets and stakeholders and we’ll map a practical plan with smarter buying and clear reporting.